We have a seminar today based around 'The Media is the Message'. I find McLuhans work interesting and studied some of his work for my undergrad.
Although I don't feel I could follow the concepts such as feedforward and New Criticism as indepth as I.A Richards work entails or requests, I do see how it became a precursor to McLuhan's concepts on technological form. I like the idea of the media driving the effects of how we use or utilise it. Noticing these changes can mean an opportunity to observe the detrimental effects on society before they become permeating. I also like to think that as the message or effect is noticed it in turn drives further media to be developed and explored.
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